I believe the best marketing doesn’t shout – it connects.

For the past seven years I’ve been the marketing force behind a premium brand in the home and garden sector – managing everything from social media, press content and email to SEO, paid media, influencer partnerships and live events. Before that, I spent years in primary school classrooms, where I learned that communication, creativity and the ability to meet people where they are isn’t just a skill – it’s everything.

I’m a storyteller, a strategist and a maker of things. I bring psychology-informed thinking, genuine creative instinct and a deep understanding of how digital platforms work together to build brands that people actually care about.